About us-Abrams Lingerie

About us

Abrams Lingerie has been around since 1944 and still operates in Johannesburg at the Oriental Plaza in Fordsburg, South Africa.

Abrams Lingerie prides itself on adorning women for 74 years in only the best sleepwear, underwear and lingerie.


We stock branded and bespoke ladies items.

Its not only the ladies that LOVE us, but its the kids too.

We stock High-Quality Kids sleepwear and underwear for girls and boys.

All of our products are of the highest quality and standard our service too.

If youre looking for a personal gift for your grandma, we can help. And if you have a hen party to attend, weve got the good stuff for the bride too. We cater for women of all sizes and all tastes rest assured we have styles made just for you!

For now, were operating from our store in the Oriental Plaza, but if you cant get to us pop us a message on Facebook or Instagram and well make a plan for you.